Preparing a Portfolio for Your Job Interview

Preparing a Portfolio for Your Job Interview

Although a portfolio interview is an interview method highly use in the job interviews for arts, media and communication jobs. It can used in general interviews and sometimes they can be consider as an advantage because most of the people that go to an interview do not present a portfolio, so while other candidates speak you are going to be able to show your job and what you have done.

What is a portfolio interview?

A portfolio interview is a method of interview based in a presentation of a portfolio but depending of the kind of job that is applied, it is generally asked in arts, media and other communication jobs.

A portfolio is a compilation of works that you have done, so it is important which of your projects you add to this portfolio, because depending on them you may be consider or not for a job. The portfolio is important because the impact that the images will cause to a person who will be only hearing word all morning will be great.

The concept of a portfolio is very simple, as said a few rows up, it is a presentation of pictures of your best works.

You can read some examples:

  •     If you are going to apply for a job as a chef, it is expected that you show your best jobs, so pictures, samples, certificates, and other documents and thing that can show that you are the best of your job.
  •     If you are an architect and you are trying to enter to a new project, the best way of showing your background is by pictures of the best designs you have done, like: houses, squares and every project you have work in.
  •      And for every profession or job you can create a portfolio in the same way, showing the best of your jobs.

Creating a portfolio

When you start the creation of your portfolio you should place in your mind that you are working in yourself, because it is going to be your presentation, remember to pay attention to the design and the quality of the portfolio because a pretty good presentation will guarantee attention. Hire a professional essay writers which will make sure that you as a person will stand out to future employers.

As every portfolio is unique it is recommended that you take yours with you once ended your interview, because as you spend time and effort, give it away will be a loose for your even if the interviewer ask you to leave it.

When making your portfolio it is important to make it very simple, if you decorate it too much it would be consider as extravagant and it would not be good for the view, do not put to many pages on it, between 15 to 25 will be good, use more pictures than text, remember it is a portfolio no a book.

As every portfolio is unique, it is important that you try to do it by your own and following your personal beliefs.

It is important that you take some time to do your portfolio, since every one of them takes a lot of time, remember it is your presentation so you should work hard on it.

Kinds of portfolios

As this kind of presentation is used during different stages of the life it should change according the stage, some of them are:

Student Portfolio

This kind of portfolio is worked during the time of studying, it demonstrate how you understand a class or your whole career, it can be pretty useful if you are interested in keep studying.

Project Portfolio

A project portfolio shows the steps and procedures that had been followed during the execution of it.

Professional Portfolio

It is the one described before, where the applier show it skills, jobs and background.

Online Portfolio

As the technology has evolved, so the way a portfolio is done. There are some programs that make easy the elaboration of one and also the way of sharing it is important because now you can have your portfolio online and easily transport it.

Personal Portfolio

You can do it by your own and for you. It will contain things that interest you for your personal use.

What to include in a portfolio

  •       At least 12 examples of works that you have done, depending of the characteristics of your jobs you may or may not include drawings and illustrations.
  •       It is important that you place a little description.
  •      A portfolio not only include photos, illustrations and text, it can also include slides, and many more.

What is the Marketing Strategy 2

What is the Marketing Strategy 2

Fіnаnсе, Humаn Rеѕоurсeѕ, & IT – All рrоvidе vаluаblе reѕоurсеs to еnsurе that thе value оf the prоduct vіa tесhnоlоgу, рeoрle аnd рrocеsѕеѕ wоrk tоgethеr tо make thе bеѕt рroduct/sеrvicе роssіblе. Thеse grouрѕ аre іntеgral to both internаl and еxtеrnаl оpеrаtіonѕ.

Oftеn cоmpanіеs сut mаrkеtіng whеn tіmеs arе tоugh. Manу CEO’s havе drорpеd the markеting funсtіоn іn оrder to сut соѕtѕ. Not smart. Wе must рrоtесt оur nаmе abovе аll еlѕе. This іѕ whаt mаrketіng does – thеу рrotect your name аnd thе wоrld’s рerceрtіon of іt.

Sо whеrе dо wе сut bасk whеn thіngs get tоugh? Wе lооk аt еvеry dерartment. We аsk оur реoplе tо сomе tоgеthеr and do mоre wіth lesѕ. Peoplе wіll riѕе to the oсcaѕiоn. They аlwаys dо. And іf ѕomеоnе dоеѕn’t wаnt to be a pаrt of thе ѕоlution, thе соmрany is bеttеr off.

Yоu rеаlly wаnt tо сut bасk? Surveу your еmрloуееѕ. Thеy wіll tеll yоu whеrе wаѕtе іѕ haрреnіng. Thеу know whеrе you саn ѕavе mоnеy. Your emрloуееѕ hаvе mоrе anѕwerѕ than уоu rеаlize. We оften јuѕt fаil tо ask thеm.

Aѕ mу grаndmothеr alwayѕ ѕaid, “You havе tо fаkе it until уou makе іt.” Yоu hаvе tо cоntіnue mаkіng annоunсemеnts аbout еnhаnсеmentѕ, caѕе ѕtudieѕ, new busіnеѕѕ (іf уоu have іt), аnd аnything еlѕе that іѕ nеwѕwоrthу to yоur сlіents. Hаving а ѕuсceѕѕful markеting plan and ѕtrаtеgу wіll соntіnue to be рreѕеnt your mеѕsаge to thе wоrld іn а world claѕѕ wаy. Remеmber “Dresѕ fоr Sucсеѕs”? A рrорer mаrkеting рlаn аnd ѕtrаtеgy mаkes surе you alwaуѕ hаve the right lооk аnd thе right mеsѕаge еvеrу tіmе you wаlk out the door. Perсеptіоn іѕ еverythіng.

Thе greаt nеwѕ аbоut the time wе lіvе іn iѕ thаt іt іѕ far eaѕіеr аnd fаr lеѕs еxрensіvе to gеt yоur nаme оut therе. But dоn’t уоu darе ѕtop dоing іt. If уоu dо, it’s likе рreрarіng for а rаce and thеn shооtіng yоursеlf іn thе foоt beforе іt еven bеgіnѕ. Dоn’t dо іt.

Prоtесt yоur name аnd уour rерutаtіоn first. Do thе rіght thіngѕ fоr the rіght rеaѕоns. Mаke surе уour prіоritіеs аre іn оrder. Bу thе vеry lawѕ оf nаturе, everуthіng еlsе wіll fоllow.


What is the Marketing Strategy

What is the Marketing Strategy

Buѕinеѕѕеѕ evеrywherе arе ѕtrugglіng. Cоmраnіеѕ аrе cutting bаck just to try аnd ѕtау sоlvеnt аnd уеt mаnу fаil tо роsіtiоn thеmѕеlveѕ іn оrder tо proѕреr. No mаtter how largе or small уour оrganizаtіоn, a clеаr mаrkеtіng ѕtrаtеgy muѕt bе emplоyеd іn order tо suсcеssfullу grоw. It’ѕ аn ongоіng prосеss that уou саnnоt lеt fall by thе wауsіde.

It iѕ imроrtаnt tо rеmembеr that Mаrkеtіng Strategу is nоt thе ѕamе thing аs a Sаlеs Stratеgy. Yоu need bоth and theу muѕt wоrk hаnd in hаnd. A clеar markеting ѕtrаtеgy еquіps ѕalеs with thе tооlѕ thеу nеed tо ѕеll. It tаkes evеryone аnd еvеrу dерartment withіn an оrganizаtіоn tо wоrk tоgethеr tо сreаtе а рrоduсt/ѕеrvісе thаt реорle wаnt tо uѕe. Evеrуоnе must wоrk hаnd іn hаnd and undеrstаnd hоw tоgеther theу mаkе suсcеѕѕ. Oftеn timеs I ѕеe соmраnіeѕ whеrе dеpаrtmеntѕ dоn’t get along and dоn’t undеrstаnd hоw the others arе benеfiсiаl muсh lеѕs рrоduсing аnуthіng useful. Thе Sаlеѕ deраrtmеnt thіnkѕ theу cаn write mаrkеting mаtеrіаls аnd desіgn plans and thе markеtіng реоple typіcally think ѕаleѕ doeѕ nоthіng but lunch with рrоsреctivе сliеntѕ rеsulting іn a wаѕte of mоnеу аnd full ѕtomаchѕ.

Aѕ lеаdеrs, it іѕ our јob tо understand and mаnagе tо еaсh grоup’ѕ strеngths by еmроwеring eасh to dо whаt thеy dо best аnd keeріng thеm frоm foсuѕіng on thе аrеаѕ thаt аre nоt thеіr expertіsе. In а very brоаd ѕеnѕe I lіken deраrtmentѕ and their gоalѕ lіkе thе art оf gіft gіvіng. Eаch dераrtmental haѕ a missіоn оr a focuѕ аѕ it rеsultѕ to thе “gіft.”

Mаrketіng -Rеsроnѕiblе for thе overall рrеsеntatіon of thе comраnу “pаckаgе” & mеѕsаgе. What іt looks lіkе, hоw it іs рrеѕеnted both tо externаl аnd іntеrnаl аudіencеs. Markеting mаnаgеs реrceрtіon. Mаrketing іѕ respоnѕіble for the card, the рaсkagе аnd the bow.

Salеs – Reѕpоnsіblе fоr buildіng relаtіоnѕhips оutѕidе оf the оrganіzаtiоn, resроnѕіble fоr the pеrsоnal dеlіvery оf thе pаckаge and gettіng thе prosресt tо “oреn it”.

Operаtionѕ – Provides the оverall valuе of whаt іs inѕidе the packagе.

The Best Market Research Tips

The Best Market Research Tips

When writing a business plan a great deal of planning, research and time should go into thinking about your target market and who your ideal target customer is. Once you have narrowed down exactly who your target market is it will make acquiring new customers much easier than if you haven’t put much thought into who they might be.

You will want to define who exactly your customer is. Be as specific as possible; include how old they are, what type of jobs they hold, what income level they have and if you think hard enough you can probably also identify what clothes they wear. Target market research is an important step in creating your business plan and is a step that will allow you to plan how you are going to acquire these customers. You might be thinking to yourself that everyone is your ideal customer why would you want to exclude any potential customer from your business plan. It’s simply not true that everyone will become a customer of yours and you will save yourself a lot of time and money by being able to define who it is that you should be targeting.

The main thing that you need to find out is what motivates your target customer to buy the things that they buy and then tap into that to sell them your product or services. You then need to figure why they would want to purchase your product or service over another product or service.

People’s purchases generally fall into a few specific categories or motivations as to why they purchase items. Some of the main reasons that people make purchases are to save time and money, get some peace of mind, increase their income or skills or to enhance their appearance. Once you figure out what would motivate someone to buy your product or service then you will have a much easier time of creating a strategy in order to get them to use your products or service.

Inspiring Information About Business Planning (Part II)

Inspiring Information About Business Planning (Part II)

Remember that the company with good culture and friendly atmosphere creates better business as people want to work and achieve the goals you ask them to achieve.

Products and Services

Identify your products and services at an early stage. You probably already know what you want to sell, however think if it is what is going to bring you the expected profit. For example, selling thousand pens will be accounted for selling just one car. Think how much energy and time you’ll be spending on selling items or delivering your service. In the best case scenario what you do have to bring you more profit then you spend your energy on. However, keep in mind that first couple of years while you develop your business you’ll be probably spending more energy than actually getting the profit. It is totally normal as you are trying to create everything from nothing.

  •      Keep your product and supply inventories limited but enough for doing business.


  •      Never allow pushy vendors to overstock your shelves, remember that they want to make their sales too.


  •      Stay ahead of your competition with the best product!


  •      Supply chain management


Develop your own market. You have to analyze who is your target market and target customer. You have to identify the strategy that you will need to acquire prospect and make them into customers. In addition you have to be thinking about how you’ll convert your current customers into long term customers who’ll be coming back for more. Remember it is 20% of your customers who do 80% of business with you.

Business Culture

Beyond your business, products or services, there is always your business culture. You have to realize that people do business with those they like, and there is a reason why your customers want to do business with you. Researching those and making them stronger will help you develop a strong healthy business culture. At the end of the day it all comes down to:

  •      Creating a culture of trust, people do business with those they trust.
  •      Make business ethics an element of your day-to-day operations.
  •      Management leadership

As mentioned previously business plan is essential and critical in achieving business goals. It helps you to focus or priorities and deal with things that tight your business. Develop a good strong business plan and succeed with it!

Good Luck! Hope our tips will be useful for your business.


Inspiring Information About Business Planning (Part I)

Inspiring Information About Business Planning (Part I)

Business planning is an official declaration of a particular set of business goals and reasons why they are believed to be achievable. In addition, business plan outlines all possible means of achieving planned goals in order to succeed. It also contains background materials about the organization, team, and culture attempting to reach those goals.

Every business plan should be answering those questions:

  1. What to achieve?
  2. When to achieve it by?
  3. Why to achieve it (what is the purpose)?
  4. Where to operate or where to develop a market?
  5. How to achieve all the above?

All those questions should help you to identify the main means of the business plan and why you should be working on achieving your targets. It is critical to develop all the answers at the early stage so that it is easier for you to follow the plan instead of creating it on the go.

Here are several main sections that should be included and developed in the business plan:

  1.    Goals
  2.    Competition
  3.    Employees
  4.    Products and Services
  5.     Marketplace
  6.    Business Culture


Goals should outline all possible and achievable targets that you set for yourself, for your team and for the organization overall. Do not make dreams out of goals! Goals should be reasonable and achievable. If you are a small business and have just started don’t set your goal to profiting $1 million in the first year, unless you have a brilliant idea and honestly feel that your business/start-up will achieve the target.

  •      Classify business goals early in the development.
  •      Set deadlines and time frame to complete them.
  •      If you have employees, allocate duties for completing goals.
  •      Develop business ideas and make sure it is possible to make them into a profitable business model.



Always stay on top of what your competition does. Bring the best ideas into your house from everyone and make your own! Competition is a good thing as it makes you willing to move and achieve better and higher results. In addition it is very beneficial as it can get you many new ideas and thoughts for your business. Researching what the competition does is beneficial as you can predict what to expect in the near future.


Employees are very important! It is what runs the blood in your business. Selecting right employees will have a huge impact on your business.


5 Tips for Powerful Online Business and Online Selling

5 Tips for Powerful Online Business and Online Selling

Our business blog is keen to providing you with the best reading and learning experience. We do our best to provide you with the most useful and filtered information for you to spend less time on  going through the material and more time on actually extracting all the needed information. We do understand that in the busy business life you don’t get much time to spend on information that does not bring any benefit. Therefore, every week we update on 5 Tips section to help you learn and develop your skills.

This week we’ve decided to spend some time on sharing some tips on online business and sales. Let’s start with 5 Tips for Powerful Online Business and Online Selling:

  1. Introduce your business to the prospect or buyer. In order for someone to buy from you or do business with you they need some history. Provide them with several important tips about your achievements in the industry, years in business, products, your overall mission and vision. Many businesses suffer from not realizing that people need to know you before doing business with you. If the prospect does not know how long you’ve been selling online or doesn’t see obvious signs that you can be trusted most likely he won’t convert into a buyer.
  2. Use social media! Social media becoming more important in the customer service and customer interaction than any other source; customers can contact you and have conversations with you at the time and location convenient for them. It is a very important channel of picking up new customers as well. A well deployed social media channel is very likely to bring you new customers and keep connected with old. The more friends and likes you have the more you can appear on the pages of your customers which in its turn will bring you more exposure. One thing to keep in mind is that all social channels have to be updated on a regular bases, you might not have time to update it every day but it has to show a sign that someone is taking care of the account and it’s posts not dated one month old.
  3. Check on competition. It is your task to keep up with the competition and to scan through what they do. The suggestion is very simple learn of what they do and do it better! All developments can be enhanced and developed better than what is available now on the market.
  4. Update your technology. Make sure that whatever you use is up to date and in a good condition. For example if you use software for your e-commerce make sure you bought all the necessary upgrades and licences, same goes with computers, servers and any other important tools for your business.
  5. Deliver more! Your customers are important to you, therefore deliver more than you actually can. It is your responsibility to make every customer happy. Of course there are situations where it is not possible but still try to do your best not to do just a minimum job, do more and you’ll see the benefits.

We hope our tips on online business and online selling (e-commerce) helped you to increase your knowledge. If you have any questions or suggestions, please contact us or leave a comment.


Thank you!